Coca-Cola is expanding its global music platform Coke Studio with a generative artificial intelligence (AI) offering, per details shared with Marketing Dive. The immersive effort will give music ...
In 1971, a few hundred young people from around the world stood on a verdant hilltop in Italy and sang about their collective desire to “buy the world a Coke.” This now iconic Coca-Cola commercial ...
Coca-Cola has launched the 2025 season of Coke Studio, the brand’s disruptive global music platform, with a sharpened focus on creativity, experimentation and connection across the ASEAN & South ...
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