Microsoft’s first cloud-based game streaming service could be its first crack at ads in Game Pass.

Microsoft could soon launch its rumored ad-supported tier for Xbox Cloud Gaming, with notices already appearing prematurely ...

Currently, Microsoft’s long-running Cloud Gaming service is limited to players who have a Microsoft’s Game Pass subscription.

There are hundreds of games playable via Xbox Cloud Gaming currently. However, people need to subscribe to Game Pass to ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

New Game+ Showcase launched as a creator-led alternative to the increasingly ad-saturated circuit of game events—an attempt ...

Advertising for mini-games on WeChat is booming, having grown by 113% year on year, as per figures from the latest China WeChat Mini Games Advertising and User Acquisition Report. Mini-games refer to ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...