Gamification is a strategy that integrates entertaining and immersive gaming elements into nongame contexts to enhance engagement and motivate certain behaviors. It uses game design and mechanics, ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

‘For the Win’ authors Kevin Werbach and Dan Hunter discuss the revised and updated edition of their book and how gamification has changed the way we work toward goals. Authors Kevin Werbach and Dan ...

We all become enamored with a new concept every now and then. It’s practically predictable that a buzzword will come along and grip everyone in an industry for a year-or-so. Right now, in our line of ...

If you find yourself slightly stumped over the ever-growing buzz around gamification, and unsure whether there is any overlap between a career in games and a career in gamification - then this is the ...

Walk through any public area and you'll see people glued to their phones, playing mobile games like Game of War and Candy Crush Saga. They aren't alone. 59% of Americans play video games, and contrary ...

Gamification is the art, and sometimes science, of applying game theory and mechanics in non-game contexts. Businesses have used game mechanics for years--often in training and human resources ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

“Gamify!” is friendly advice for any leader with a team of working from home newbies. However, do we know how to get it right? Most organizations already benefit from gamification techniques to some ...