Have you heard of gamification? It's not a new trend, and it has been sweeping creative marketing professionals all over the world for several years now. If you're new to the world of gamification, it ...

Though not a one-size-fits-all proposition, gamification can increase brand and content awareness in a number of ways in the OTT video market when deployed strategically and custom-fit to the content ...

Gamification incorporates gaming elements into complex issues. Winston-Salem State University students and staff are researching how gaming theory helps us learn. The Innovators is available to stream ...

Jason is the CEO of Sozo Labs, focusing on building VR and immersive apps that deliver real business value for their customers. Remember gamification? It took the business world by storm about 10 ...

Going to festivals comes with a set of expectations. Attendees typically undergo a series of tasks such as securing a place to stay for the weekend, getting through tedious traffic, navigating a ...

When video game designer Joe Wilson walks into the room at Buffalo Game Space, he's on familiar ground. It's nothing but smiles and handshakes with the nearly 30 people who showed up to a Thursday ...

Feb. 24 marks the start of the fifth year of the relentless, grinding war between Russia and Ukraine. How to incentivize ...

In a move that could have a significant impact on how pharmaceutical companies view gamification, Pfizer (NYSE: PFE) has agreed to test the use of a mobile video game from Akili Interactive Labs to ...