Working directly with Gen Alpha gave us far more than a set of recommendations. It showed us a generation that is thoughtful, ...

This year, something quietly clicks over. The oldest members of Generation Alpha (the cohort born from 2010 onward) turn 16.

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about community, joy and the future of work. Gen Alpha is growing up fast and we can already see patterns ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Are You Smarter Than A 5th Grader? was a 2007 quiz show that pitted an adult contestant ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy. Gen Alpha (those born 2010-2024) wield ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha. Although this cohort, born between 2010 and 2024, is still too ...

A new study by CarMax indicates most teens are excited about driving and car ownership, but what they want differs greatly ...