American children from Generation Alpha hold $28-30 billion across cash, fintech apps and bank accounts, according to new research from Hyperlayer, a programmable banking technology provider.

A new study by CarMax indicates most teens are excited about driving and car ownership, but what they want differs greatly from previous generations.

Marcus Noel has spent time in the rooms most people only see in Davos b-roll, and his strategy inside them is telling: he listens more than he speaks.

Gen Alpha is changing food and beverage demand through digital-first discovery, AI-driven personalization, and global food influences.

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Are You Smarter Than A 5th Grader? was a 2007 quiz show that pitted an adult contestant ...

India, Aug. 28 -- For previous generations, childhood slowly faded from their memory. For Gen Alpha, it may become something ...

One of the most interesting things about members of Generation Alpha, said Theo Greene, is that while technology is so deeply embedded into their lives, many of them are also pushing back by ...

The next generation to make their way on college campuses in five to 10 years could bring higher expectations for always-on connectivity and hybrid learning. Generation Alpha — broadly defined as born ...

In 2028, the oldest Gen Alpha will turn 18. When this person reaches 25 in 2035, the rest of this generation will wield immense purchasing power that, together with Gen Z, will account for 40 percent ...

Marketers love categorizing audiences by age. It helps create clear, simplified narratives about who they are and how they behave. But broad assumptions can flatten nuance, obscuring meaningful shifts ...