The rise of the “whatever” generation Mixtapes spinning on Walkmans. Afternoons unsupervised after school, mastering ...

As the last era to gain a foothold in the housing market, some Gen Xers are creating multigenerational living arrangements.

In the 1990s, the X-Men were well-established as some of Marvel Comics' biggest names. The likes of Wolverine, Jean Grey, and Beast had made it into the pop culture mainstream, with fans of their ...

The sandwich generation is spending a lot of money. From aging parents to mortgage payments, Gen X is required to pay for big-ticket expenses more than other generations.

Although I am a millennial myself, I have to give credit where it’s due. Gen X did a lot of things right. Born between 1965 and 1980, and often referred to as the "middle child generation," Gen X has ...

As younger, more aspirational customers are turning away from luxury, the generation caught between boomers and millennials ...

Gen X, or those born between 1965 and 1980, live for nostalgia. One study looking to discover how to keep Gen X loyal to brands found that more than anything, they love things that take them back in ...

These days, you can’t swing a vintage pair of Doc Martens without hitting a new study or article describing why Gen X won’t live up to its retirement potential. Prudential warned us in 2023 that more ...

The unenviable label of "sandwich generation," once exclusively ascribed to Gen Xers squeezed between the needs of aging parents and dependent children, now also applies to younger American adults, ...