Marketers, if you want to reach out and grab the elusive, ad-weary Generation Y, you'll have to fire up techno-rich lead generation campaigns and toss your old marketing tricks aside. With ...

A recently released survey shows that Generation Y prefers to connect with government online in an interactive manner similar to the way they seek out news and other information. The survey was ...

Fifty percent of world population is under 30 years old. Generation Y is the first generation to grow up with technology; they experience technology even before romance enters their lives. They are ...

With 85 million baby boomers and 50 million Gen Xers, there is already a yawning generation gap among American workers–particularly in their ideas of work-life balance. For baby boomers, it’s the ...

Generation Y" - teens and twentysomethings known stereotypically for their coddled upbringing, confidence, opinionated dialogue, free-spending habits and openness to change.Ultimately, however, the ...

Some researchers predict that Generation Y will make the largest impact in the entrepreneurial world. In fact, the “Future of Small Business Report” says Gen Y may be the most entrepreneurial ...

In a session at the Becker’s Hospital Review annual meeting in Chicago on May 18, Les Jebson, executive director of University of Florida Health System and formerly executive director of University of ...

Every few decades, a new generation emerges and is thoroughly researched so the world can better understand who they’ll be dealing with as younger employees exit university and enter the workforce.

Host Queen Latifah performed at the 54th NAACP Image Awards on Feb. 25. Columnist Lorrie Irby Jackson says the artists that Generation Y loves stand on the shoulders of Queen Latifah and others who ...