The reveal shows one side bare and a dramatic transformation on the other. — -- In an emotionally honest video, beauty vlogger Nikkie de Jager dramatically transformed half of her face, showing ...

Watch a transformation into a TikTok E-girl look using Lancome products. This video covers skincare and makeup application techniques featuring: **Skincare Products:** - Clarifique Dual Essence - ...

TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...

TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient. But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, ...

A new trend is going viral on TikTok: 'conservative girl makeup.' From the name, you might expect toned-down, pared-back, natural makeup looks in the viral 'Quiet Luxury' style, but the reality is the ...

Jenna Ortega’s eyes are lightly smudged, framed by dark shadows. Her face is pale, and her cheekbones are accentuated by a dash of gray. Her lips are tinged purple. She looks exhausted, but that’s the ...

TikTok is a gold mine for beauty inspiration. From trendy braids to nails and makeup, there’s always something new to try. Of all the app has to offer, nothing is more exciting than a new aesthetic.

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For the past few years, it seems like one fruity beauty reference has come to define the makeup trends each summer. This year? It’s the turn of berry-girl makeup. It follows 2023’s strawberry-girl ...

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