One of the most common objections to getting fit for golf clubs is “I need to take lessons and dial my swing first.” Or maybe you’ll hear someone say, “My swing is so inconsistent, custom clubs won’t ...

GLENDALE, AZ (AZFamily) — Liam Stevens started golfing about a year ago. “I started working at a country club,” he said. “It made me want to golf more and get better.” He decided to get fitted for ...

Golf experts are highlighting wrist position as a crucial but often overlooked factor in both ball striking and custom club fitting. Understanding whether a player’s lead wrist is neutral, bowed, or ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

The perception that only good players can benefit from a fitting isn’t correct. A new Golf Datatech study on fitting confirms everybody loves their game after a fitting. The massive new study, the ...

Welcome to Fully Fit 2026, GOLF’s new platform for providing you with real-golfer insights into what 2026 gear might be best suited for your game. To this end, we assembled six GOLF content creators ...

Golfers now have access to AI-driven tools that instantly value clubs using real sales data, while fitting programs like GOLF’s Fully Fit 2026 emphasize personalized gear selection. Platforms such as ...

DANVILLE, CA - SEPTEMBER 25: Suzann Pettersen of Sweden waves to the crowd on the 18th hole during the second round of the CVS/pharmacy LPGA Challenge at Blackhawk Country Club on September 25, 2009 ...