GRAPEVINE, Texas (Jan. 31, 2011) — Goodyear's newest North American consumer advertising campaign, “More Driven,” will leverage the “tremendous equity the company has generated among experts over its ...
AKRON — Goodyear is releasing a new commercial to honor its 69-year partnership with NASCAR, which will be shown during the Daytona 500 on FOX on Feb. 19. The spot debuts as NASCAR marks 75 years of ...
AKRON—Goodyear's "Wingfoot"—the company's corporate symbol for the past 120 years—is taking on a new role as the central character in a new advertising and promotional campaign. The new campaign, ...
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