Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same ...

Google LLC’s cloud unit today introduced new features for its BigLake and BigQuery services, which enable companies to run analyses on large datasets. Both updates focus on an open-source technology ...

Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...