Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon.

On Thursday, Google gave advertisers increased transparency and data in Performance Max by introducing "channel performance" across Google's channels and search partners. The move addresses opening ...

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Google Ads has launched Performance Max for Marketplaces. This is designed to help you sell your goods or services on specific marketplaces using Performance Max. Google wrote, "Performance Max for ...

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Ads Advisor is an AI assistant integrated directly into Google Ads, capable of proactively managing ad campaigns and ...

Developed in collaboration with Google, the new solution enables marketers to use enhanced conversions to improve ROAS, CPA, and revenue from search, display and video ad campaigns. Invoca's durable ...

Google has updated its definitions of top ads, which are those that appear either above or below organic search results for certain queries. For advertisers, Google maintains that the update won’t ...

Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in.