The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Shoppers ...

PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management, enough items are changed in the account that ...

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...