Last December, Google Analytics announced an alternative tracking setup by using a "parallel rail" to execute JavaScript, meaning analytics wouldn't slow ...

Is Your Google Analytics Code Up to Date? Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this ...

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each ...

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Google developers were able to simplify the tool’s ability to track Flash, Adobe Flex and ActionScript 3 by translating Google Analytics tracking code into the ActionScript 3 programming ...