Ahhhh, the holidays. Depending on where you live in the world, that term could mean anything from the last few days of December to two full months at the end of the year. As a result, starting shortly ...

After reading lists of Super Bowl ad “hits and misses,” it’s apparent that many represent an individual’s point of view regarding what ads they liked and why. From a marketing perspective, it’s ...

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal Ben Affleck, Dunkin’ Obsessive and Oblivious Bostonian is one of the best ...

Picture this: you’re watching your fave detective show. Maybe it’s a “CSI,” or a “Law & Order.” You get to the end of the show. Mystery solved. One final scene shows the corpse on the medical examiner ...

Big celebrities, but often, not-so-great ads. The Super Bowl presents a formidable challenge to advertisers, trying to justify the giant price tag for 30-second spots (as much as $7 million each, per ...