“Rig Advisor” delivers real-time in-store recommendations, artist-inspired tone matching, and simplified gear guidance for musicians at every level Guitar Center, the largest musical instrument ...

Guitar Center has ushered in a bold new era for its physical stores with a new innovation that leverages AI in a bid to blur the boundaries between online gear shopping and the physical store ...

Guitar Center says it is the first music retailer to add an AI shopping assistant directly to its store floor. “Rig Advisor is like having a professional gear consultant in the palm of your hand, ...

Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

The 300-store Guitar Center chain recently appeared on Moody’s and S&P Global Ratings’ distressed retailers’ list. The company remains highly leveraged with debt coming due after exiting Chapter 11 ...

Gabe Dalporto, chief executive at Westlake Village-based Guitar Center, shares his outlook for his music retail chain as it navigates growing competition online and at the store level. Guitar Center ...

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