Havana Club is hoping that a newly implemented brand vision and updated packaging for its core product Havana Club 7, will help to “re-establish integrity and balance” in the rum brand. The Pernod ...
Pernod Ricard is seeking to take advantage of growing interest in “super-premium” rum in India with the launch of its Havana Club 7-Year-Old expression.
Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper. The big drinks groups are coming up with novel ways of attracting ...
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