Cuban rum Havana Club has changed the recipe for its Havana Club Añejo Especial expression to create a "sweeter taste profile". The new recipe, which has been developed by maestro ronero Asbel Morales ...
The new recipe, which has been developed by Maestro Ronero, Asbel Morales, sees the aged and blended rum remain at 40% ABV, but with “a sweeter taste profile and a smooth drinking experience,” while ...
Pernod Ricard is re-launching its Havana Club Añejo Especial rum expression next month with new packaging and a new recipe in a bid to attract whisky drinkers.
Havana Club’s Añejo Especial premium golden rum is aged in white oak barrels for up to five years. It will complement the brand’s strengthened range. Havana Club’s Añejo Especial golden premium rum ...
Pernod Ricard UK has changed the look and recipe of its rum Havana Club Añejo Especial to focus on the brand's Cuban roots. Pernod Ricard has shaken up Havana Club Anejo Especial The front label has ...
Pernod Ricard has unveiled a new look and revised recipe for its Havana Club Añejo Especial, intended to highlight the brand’s Cuban roots. The redesigned bottles, featuring a label with a cursive ...
Guy walks into a bar and says, “Isn’t there a bottle of Havana Club here?” Bartender purports not to know what the guy is talking about. Goes and gets the owner. Owner says, “How dare you come into my ...
Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper. The big drinks groups are coming up with novel ways of attracting ...