Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Add Yahoo as a preferred source to see more of our stories on Google. Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will ...

The holiday shopping season is always a major moment for advertisers, and this year is no different. With the average person projected to spend $1,552 in the fourth quarter, and digital traffic ...

The holidays and cars share a special place in advertising history. From snowy drives through twinkling neighborhoods to families embarking on seasonal road trips, some commercials became cultural ...

The holidays are a ritual built on shared history, yet Coca-Cola’s 2025 holiday ad campaign bets on AI efficiency over emotion. Can true nostalgia survive when the human touch is removed from the ...

Tired of Santas and relentlessly cheerful snowmen filling every screen? Blame the advertisers. Advertisers kicked off the holiday season even earlier this year, and they are inundating TVs with ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

As the drama around who will buy Warner Bros. Discovery continues, national TV messaging for all parties' key streaming services remains in high gear for the holiday season. At the same time, stock ...