Hotels.com has launched a new campaign with its first-ever mascot, a hotel desk bell-inspired character called Bellboy, and is celebrating with a members-only sale offering 25 percent off hotel stays ...

Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

Hotels.com debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels, the company announced Tuesday. The ads, produced in partnership with New ...

Photo Caption: A still image from Choice Hotels' latest marketing blitz. This example shows actor and writer Keegan-Michael Key pitching the Comfort Inns & Suites brand. Source: Choice Hotels. Choice ...

Google Ads will stop supporting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads in October 2024. Google says this is because third-party cookies are being phased ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Google added a note to the About Google third-party rates for hotel ads saying after September 30, 2026 this will become unavailable. Google said campaigns will stop serving ads across all Hotel Ads ...

A new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links. This video can help Google Ads users learn how to take advantage of ...

Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like to book. “They show prominently in search ...