What makes a brand? It’s a question I was mulling over recently after witnessing a company acquisition get a bit messy after news came out that its current employees were not part of the deal. While ...

There can be no doubt that branding works. Countless studies over many years, tracking multiple measures, prove again and again how effective a strong brand can be for a company’s market leadership.

Forbes contributors publish independent expert analyses and insights. Kara Dennison writes about careers, leadership, and the job market. Branding isn’t just for companies and corporations.

Balancing publicity, marketing and branding is essential for a thriving business, with each playing a unique role in growth and visibility. Start with solid branding to establish a strong identity, ...

Branding in healthcare is about trust. Patients need to believe in the care you provide. Employees want to feel they’re part of something meaningful. Providers and stakeholders look for organizations ...