Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes, ...

Post-campaign analysis examines the results against the initially set objectives. Lessons learned and data gathered contribute to the creation of more robust future campaigns. Effective campaign ...

This article was co-authored by Michael Terry. Google’s Looker Studio is a web-based reporting tool that lets SEO professionals and agencies create custom, interactive dashboards to show SEO ...

Tension: Marketers are under pressure to create campaigns that not only capture attention but also drive measurable results in an increasingly fragmented media landscape. Noise: The abundance of ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...