Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

Today, a CEO’s influence extends far beyond quarterly earnings reports—it defines how people perceive the company itself. The pandemic era and the rise of social platforms transformed expectations for ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

To succeed as an introvert, says author Goldie Chan, you just need to choose how you want to present yourself to the world, ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Tips for Communicating Your Personal Brand Creating engaging content for personal branding requires both strategy and authenticity. We asked industry experts to share one tip for creating engaging ...

TikTok has evolved from a lip-sync app into a global platform that shapes pop culture, consumer trends, and personal branding ...

Here's how to build brand partnerships rooted in authenticity, trust and shared purpose — the kind that inspire audiences and stand the test of time.