Influencer marketing increases brand awareness, reaches new audiences, and improves credibility through trusted endorsements.

If you’ve been rocking the same jeans and tees on repeat for months, it might be time for a glow up. But don’t worry, you don’t have to have a celebrity stylist at your fingertips. Luckily, social ...

The judges panel includes director Spike Lee, Olympian Ilona Maher, makeup artist Pat McGrath, designer Marc Jacobs, actress ...

While the process of finding the right niche can seem complicated, you can still pinpoint an area that excites you. Content Creation 101: How to find perfect niche to give you that popularity So, you ...

Graduate student Alexia Kadota-Browner (Medill ’24) initially started posting on YouTube as a junior in high school. Her goal was not to build a following or become an “influencer.” Rather, she said ...

Social media influencers earn money through social platforms and brand deals with payments varying greatly, depending on the brand and the influencer's reach. Platforms like TikTok and YouTube offer ...

For the Rs 2,344 crore Indian influencer marketing industry (EY, 2024), this could likely change the way creators approach ...