Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

The right digitally integrated rewards program, geared to independent fuel retailers, can leverage national marketing power to increase fuel sales, boost visit frequency and increase in-store spend.

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

What to do instead: Check prices on items you buy both logged in and out of your grocery store’s app. Compare those prices to the same items at a couple of other stores to see if the loyalty card ...