The researchers say most sports brands use the same last for their entire range, and beyond making the shoes smaller and changing the color - a process known as "shrink it and pink it" - often only ...

Shoes define a woman’s style, confidence, and versatility. From classic pumps for work to trendy wedges for daily comfort and ...

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Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to differentiate women's distinct anatomical and biomechanical needs across ...