With party conference season well under way, Britain's political parties have been searching for mission statements they hope will have an impact on the public. There's no "magic bullet" for an ...

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

Standing out from the crowd is more crucial than ever in today’s competitive job market, especially for those aspiring to land a 6-figure job. One innovative way to differentiate yourself is through a ...