Persuasion is a controversial topic in today’s world. Some worry that it can easily slide into manipulation. Others are against imposing our ideas on others in a domineering way. These concerns are ...

Reciprocity (give-and-take exchange) is essential for successful human interactions. Feeling motivated to return a favor (and feeling owed for a favor) drives social behavior, personal interaction, ...

Human beings are born storytellers, but the best know how to persuade people to take action for the common good. Pope Francis had such a deep understanding of storytelling as a motivational tool. He ...