As a parent, you help your children learn skills to walk, talk, eat, and learn. As children grow into tweens, they need new skills to navigate feelings and emotions – and you’re the perfect person to ...

Remember when getting your kid ready to go back to school was easy? Or — if not exactly easy — it at least felt more cut-and-dried. You get a list of supplies. You buy them a few new outfits. You find ...

Crafting is the new downtime ritual. Whether you’ve always wanted to learn how to crochet or you’re looking for ways to get your tween away from their phone, Lion Brand Yarn’s knit and crochet kits ...

Back-to-school time is always marked by big emotions. There’s the excitement of seeing friends, anxiety about new teacher expectations, and the sadness of saying goodbye to sunny summer days. Those ...

You have to love a clothing set that makes easy work of tough school mornings. This cute velour set from Arshiner is a great ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Holiday shopping for Gen Zs and Alphas can be quite the adventure! Teens and tweens are perpetually ahead of the curve with their ever-evolving tastes and interests, which makes finding the perfect ...

Back-to-school shopping has evolved far beyond checklists of notebooks, pencils and calculators you pick up on your way into Target. Today’s tweens and teens approach the new school year with ...

If your tween suddenly melts down over the smallest things, snaps during family time, or refuses routines, it’s easy to think ...

"Glow-up routines" encourage kids to buy and use lots of beauty products to change how they look. These routines can damage young skin and lead to stress, low self-esteem, and unhealthy habits.