ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...
ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...
The U.K. TV giant, led by CEO Carolyn McCall, provides its mid-year financial update. By Georg Szalai Global Business Editor Total advertising revenue was up 2 percent for the six-month period when ...
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