ITV has announced sponsorships deals with two of its most successful shows, which will hopefully ease the pressure of its falling ad revenues. A new series of Wild at Heart will return to ITV later ...
Mihir Haria-Shah, head of media at Anything is Possible, says it was “clever” to use Love Island to announce the show’s return. “I imagine a significant proportion of the audience isn’t familiar with ...
Opportunities are available for both on and off-air sponsorship of the long running serial to dovetail with the Mancunian drama's 60th anniversary at the end of this year. Earlier this week, ITV chief ...
Zugo’s Deli Café has been revealed as the sponsor of ITV2’s s Telly Worth Talking About package, in a deal negotiated by ITV Commercial and MediaCom Beyond Advertising. Beginning 1 April, Zugo's Deli ...
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ITV closes channel to shift reality shows to ITV2
ITV has announced that ITVBe will close later this year as the channel’s reality shows including The Only Way Is Essex (Towie) move to ITV2. The broadcaster also said the channel slot will be replaced ...
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