This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. For years, Icy Hot’s advertising has focused on the ...

Team USA's ultimate trio may not be done playing for the Stars and Stripes, as many people think. It can be recalled that the trinity led Team USA to the gold medal in the 2024 Paris Summer Olympics ...

Please note that this post is for informational purposes only and does not endorse any product. Any university could have been Icy Hot's first partner in college athletics. It just so happened to be ...

For years, Icy Hot’s advertising has focused on the functionality of the therapy that it delivers via patches, balms and sprays. Usually, those efforts have been led by pro athletes at the top of ...