In recent years, Instagram has been very proactive in rolling out new products that compete directly with its social competitors. In its most recent effort to capture additional market share, ...
Instagram has never truly failed at anything, but judging by modest initial view counts, IGTV could get stuck with a reputation as an abandoned theater if the company isn’t careful. It’s no flop, but ...
Prior to the arrival of IGTV, brands and businesses utilized Instagram Stories as a way to upload multiple short video clips to their profiles. While Instagram Stories has been a huge success, ...
Since the launch of IGTV on Wednesday, June 20, users across the platform are creating and producing their own material for the world to watch. From fashion bloggers to rising comedians, there is a ...
“I’d love to see a show of hands,” says Ashley Yuki. “How many of you have heard of IGTV?” The 30-year-old product manager in charge of IGTV, Instagram’s long-form video platform, is standing in front ...
Instagram is moving from the vertical phone screen to the living room, launching a dedicated TV app that puts its short-form ...
A Business Insider investigation of Instagram's IGTV showed how rampant brand safety issues remain in digital video. Media execs say that IGTV isn't as sophisticated as YouTube or Facebook when it ...
If you're a part of Instagram Nation (yes, I just made that up), then you've definitely heard about IGTV. Instagram announced the new video platform on Wednesday, June 20, and it has already become ...
Instagram Live launched in 2016, but it took a pandemic for the feature to really take off. The company says Live usage is up over 70 percent in the US, so it’s rolling out a couple of new features to ...
As rumored, Instagram is ready to get into long-form video. And today the company made those plans official with the reveal of IGTV, its new standalone video app geared toward internet creators, like ...
Instagram's IGTV was supposed to usher in a new era for video in the social network, but that's not quite how it panned out. And now, the company is tempering its expectations. A Facebook spokesperson ...