AMES, Iowa – Firms are constantly developing new products and services to stay competitive in a global marketplace. Creating a product that sells and doesn’t flop takes the right combination of ...

Monster Beverage Corporation MNST is sustaining its strong growth momentum by tightly aligning innovation, pricing discipline ...

In the world of healthcare marketing, AI, data and technology are paramount for engaging with audiences in meaningful ways. At IPG Health’s 8 th annual Next: Innovation Week, trailblazers, influencers ...

While 84% of marketers expect the future of brand growth to be connected to innovation and technology, 45% said they spend 25% or less of their time on both, per a new report from the Association of ...

With the steadily increasing role of technology in society, many companies seek to promote their innovative power more widely, as an integral part of their overall brand image. Zeeger Vink explores ...

The annual list recognizes industry-leading companies that are the best at what they do, with SharkNinja honored for its groundbreaking innovation and high-impact campaigns SharkNinja, Inc. (NYSE: SN) ...

The beauty industry has driven enormous advances in skin health, formulation science, and accessibility over the past few ...

HANOVER, PA. — Utz Brands, Inc. has named Jennifer Bentz executive vice president of insights, innovation and marketing services. Ms. Bentz will manage all insights, analytics, innovation and ...

Aidan Connolly is the author of '2-1-4-3, Plan your Explosive Business Growth', President of AgriTech Capital & a food & farm futurologist. So you have a game-changing product or service, and you want ...

As 2019 begins, it’s time to reclaim marketing as a key driver of business. Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two -- ...

From cancelled conferences to disrupted supply chains, not a corner of the global economy is immune to the spread of COVID-19. Read now For the sixth edition of our "State of Marketing" report, ...