Instagram is one of the best social media platforms on which to build brand awareness and gain a loyal following. However, getting your account found and your posts seen may seem like a truly magical ...

Opinions expressed by Entrepreneur contributors are their own. Lesya Liu is a social media strategist and a photographer. She specializes in combining art and marketing to create compelling ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more The savviest social marketers aren’t ...

Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

How to Use Instagram Analytics and Insights to Grow Faster: By Ambika Mondal We pour hours into posts, reels, captions, stories… yet most people never stop to check Instagram analytics. It’s almost ...

With more than 100 million daily active users, Instagram has become nearly impossible for brands to ignore. That said, not every brand using Instagram is doing it well. To evaluate whether your ...

BuzzGuru, the influencer marketing analytics and competitive intelligence platform, expands its capabilities with a new tool for discovering influencers on Instagram, evaluating their accounts, and ...

According to Later, Instagram is in the midst of testing new analytics tools that provide deeper analytics — a move that continues the Facebook-owned photo-sharing platform evolution to be more ...

Instagram has evolved far beyond a simple photo-sharing app it s now a powerful marketing platform with over 2 billion monthly active users globally. For brands, influencers, and marketers, Instagram ...

Whether they are B2B or B2C companies, one thing the top brands have in common is that they create an unforgettable customer experience by executing well even in the smallest interactions. Instagram ...

Instagram hopes dollars from the long-tail of small businesses and social media stars can help it pull its weight in the Facebook family. A new ad type called “Promote” for Stories allows Instagram ...