Advertisements shown via Reels rose 35% in 2025 on Meta's Instagram (META) and made up more than half of all the ads shown on ...

Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements ...

While Meta’s Reels share continues to grow year-over-year, YouTube’s watch time for Shorts remained flat last year.

New data shows Instagram Reels ads now make up over 50% of all ad inventory, as users spend nearly half their time on the app watching short-form videos.

As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Opinions expressed by Digital Journal contributors are their own. Short-form videos continue to influence how Instagram connects with users globally. Reels allow content creators to expand reach and ...