When the Philips Electronics technical library near London discarded old copies of Electronics magazine in the mid-1970s, engineer David Clark snapped them up for his own collection because he found ...

Intel's brand is baked into a new AtomFilms.com indie movie contest, in a marketing effort that's a hybrid of sponsorship and "branded entertainment" models. The short movie challenge, dubbed the ...

Ever since Intel launched its ‘Intel Inside’ campaign in 1991, its brand identity has become inseparable not only from PCs that contained its processors but also from PCs and ICT at large. Much has ...

What just happened? Intel has unveiled a new chapter in its branding journey, reintroducing the iconic "Intel Inside" slogan with a twist that reflects its evolving role in the global tech landscape.