Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands ...

If the world’s dominant discovery engine is still expanding, how can SEO be dead? It isn’t. What’s failing is the model that ...

What’s a “funnel”? If you’ve been reading Iowa Capital Dispatch’s stories from the Legislature the past couple of weeks, ...

Earned, owned, and paid media no longer operate in silo. In-feed, they collapse into one thing. A creator post is social ...

It's "funnel week" at the Iowa Legislature: do or die for many bills that haven't made it far enough through the session. Here's how it works.

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Monday kicked off the first funnel week of the 2026 Iowa legislative session. The major deadline funnels down the number of bills that state lawmakers can continue to work on.