GIF vs JIF. It’s been argued back and forth for years and probably will be forever. People give plenty of reasons why they choose one over the other but now Smucker’s is weighing in on the debate. You ...

Jif has released a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself. The purpose is to "settle the great debate" over how to pronounce the ...

How to correctly pronounce the word “GIF” has been the subject of a fierce debate for years — and it's only intensified as more and more GIFs are created. Now, one of the country's most popular peanut ...

Jif peanut butter is sharing its label with the word Gif, a brilliant branding move that attempts to settle one of the most important questions of our time: Hard G or soft? The “answer” is on the ...

Jif peanut butter has waded into one of the most fervent debates of our modern time: the right way to pronounce GIF. The battle has raged for some time now between those with strong feelings as to the ...

Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself. Jif is releasing a limited-edition jar of GIF peanut butter in a ...

Steve Wilhite - the inventor of the GIF file format - has confirmed that it should actually be pronounced 'Jif'. Wilhite was honoured with a lifetime achievement award at the annual Webby Awards in ...