PROCTER & GAMBLE is bringing one of its oldest and one of its most known brands, Ivory soap, into the 21st century with new packaging, advertising and social media initiatives. P.& G. announced the ...

Procter & Gamble’s oldest brand is getting a makeover — kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand with colorful, ...

Ads precisely targeted to you may be commonplace now (we’re looking at you, Instagram), but it was unheard of when Procter & Gamble ran its first Ivory soap ad in the weekly religious publication The ...

CINCINNATI - Ivory soap, Procter & Gamble's oldest brand is getting a makeover - kind of. The consumer products company this month is updating the signature white packages for the 132-year-old "soap ...

An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances ...

For as long as I can remember, a bar of Ivory soap has been a fixture in our bathroom. It was a classic, a symbol of simple, reliable cleansing. Ninety-nine and 44/100% pure—the commercials proclaimed ...