This iconic cake of soap invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and its "99+44⁄100% Pure."The original product is a no ...

Normally, we’re not particularly keen on brand-name products, but this is a phenomenon that has been perpetuated since Ivory soap was first marketed in 1879, and until recently, the reasons for ...

In the 1960s, Sue Doyle, her daughter, Barbara Doyle O'Connell, and granddaughter, Susan Weatherhead, starred in TV and print ads carrying the tagline "Young-looking skin runs in an Ivory Soap family.

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you'll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...

An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances ...