Louisville basketball unveils new Donovan Mitchell-designed “Spida” uniforms featuring spiderweb details, custom logos and ...

UCF has unveiled its 2026 Space Game basketball uniforms, featuring a bold new look for both the men’s and women’s basketball ...

UTEP Athletics launched a contest for fans to design new basketball jerseys for the men's and women's teams. Winning designs will be showcased during a conference game in the 2025-26 season and earn ...

1936 marked the first time men’s basketball was an official Olympic sport. (Women’s basketball would make its Olympic debut 40 years later at the 1976 Summer Olympics.) Thanks to star players like ...

Louisville will soon be donning the signature logo of Cleveland Cavaliers star Donovan Mitchell on their basketball uniforms.

BOSTON –– Andrea Mazzarelli had printer paper splayed across her office floor. The Boston Bruins’ vice president of marketing looked down at each piece, contemplating the design for the team’s Stadium ...

There isn't a more aesthetically driven sport than basketball. The best players can earn more money selling shoes than playing for their teams. Jerseys and starter jackets have both seen moments as ...