KFC's commercial, "All Hail Gravy," is part two of its "Believe" campaign for the U.K. market. The latest spot ups the ante on the cultish imagery and absurdist humor to reach Gen Z amid the ...

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

KFC is trying out a new type of chicken nugget in an effort to attract younger consumers. Posted 2022-07-18T18:20:14+00:00 - Updated 2022-07-19T16:14:16+00:00 ...

Conversational commerce must be a pillar of a brand’s Gen-Z strategy. Who is Gen-Z? Gen-Z consists of individuals born between 1997 and 2012 who are currently between the ages of 11 and 26.

There are also demonstrations, product showcases, and Borah’s personal favorite, sampling what could be the next best KFC menu launch. “Sometimes, I think my role is to speak up and be the voice of ...

“Saucy” is centered around 11 new dips and chicken tenders — both favorites of Gen-Z eaters who crave adventurous flavors and boneless chicken. KFC testing sauce, chicken-focused spin-off ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

A key part of KFC’s go-forward strategy will unfurl across urban inline expansion. KFC’s Next-Gen design and features are flooding this arena as well, where the chain has aggressive plans for New York ...

"We're targeting younger customers, like Gen Z and Millennials, who are interested in boneless chicken options," said a KFC spokesperson.

By Danielle Wiener-Bronner, CNN Business KFC is trying out a new type of chicken nugget in an effort to attract younger consumers. Starting Monday, the chicken chain is offering Kentucky Fried ...