Immediately following the 37-year-old rapper's halftime show at Ceasars Superdome in New Orleans, fans took to social media to share their opinions on the routine and the live mashups. But one moment of Lamar on stage—captured in a photograph—quickly became popular as fans realized they could use the image to tell all sorts of stories.

The rapper indeed made history. Roc Nation announced that his halftime show is now the most-watched Super Bowl performance of all time with a monster 133.5 million viewers, dethroning Michael Jackson's longstanding record of 133.4 million viewers in 1993.

The Grammy-winning rapper performed Drake dis track "Not Like Us," "Squabble Up," "Humble." and "Luther," among others, during football's biggest night.