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'Sephora kids' trend prompts bill to ban kids from purchasing makeup (again). Here's why.
For the second year in a row, California has introduced a bill that, if passed, would ban minors from purchasing anti-aging beauty products. The bill follows the ongoing "Sephora kids" trend, in which ...
At least once a month, someone asks Kathryn Keough, a clinical psychologist at the mental-health nonprofit Child Mind Institute, if their child is in trouble. An expert on juvenile trauma and distress ...
My 11-year-old daughter is not on social media. She doesn’t even own a smartphone, and she has limits on screen time. But somehow, she still knows about the latest viral cosmetic trends on TikTok.
Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.
Who needs makeup artists when you have toddlers? Watch these pint-sized "beauty gurus" turn lipsticks into crayons, foundations into finger paints, and eyebrows into abstract art. It's chaos, it's ...
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