For most of the world’s population, the hardest part of surfing is getting to an ocean and scoring good conditions. But that’s changing. Over the last decade, artificial wave pools have started ...

Kona Big Wave, the island-style premium lager that captures the spirit of aloha, is celebrating summer by opening the Aloha House, the ultimate vacation destination. With two stunning locations in the ...

Kona Big Wave launched the next iteration of its “Bring the Aloha” initiative, according to information shared with Marketing Dive. The new campaign, “Share the Big Waves” comes months after the brand ...

As the sea unites surfers, Hunter Jones and Kona Big Wave aim to bring people together, breaking down barriers and creating a sense of community in the vast world of surf culture. In conversation with ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads. [object Event] Kona Big Wave beer captures the surfing culture and chill beach ...

Sun, surf, beer and bikes—all the trappings of a great summer, with two of those summer mainstays brands partnered for a new giveaway. Kona Big Wave beer and Murf Electric Bikes have launched a ...

Hanna Daly poses in front of her recently finished mural for Kona Big Wave in Pacific Beach. (Photo courtesy of Hanna Daly) Hanna Daly poses in front of her recently finished mural for Kona Big Wave ...

Noise: Marketing-driven narratives flatten the messy contradictions of surf identity into feel-good campaigns. Direct Message: Real positivity in surf culture emerges when we share the waves as ...

Kona Brewing Hawaiʻi is bringing together some of Hawaiʻi’s most beloved voices including Native Hawaiian artist JT Ojerio (Aloha de Mele), comedian and emcee Tumua, alongside professional surfers, ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. For most of the world’s population, the hardest part of ...