The number of innovative Korean beauty products in the world is growing fast, but the constant innovation means that keeping track of the newest Korean beauty trends can quickly turn from a fun hobby ...

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

Hye-Min Park, or Pony Makeup, is Korea's most famous beauty guru, raking in more than 600,000 subscribers on her YouTube channel. Pony transforms into celebrities and showcases the best tips and ...

Korean beauty trends are redefining makeup routines worldwide. This article features 8 Korean makeup tutorials that can transform your beauty routine, from glass skin looks to gradient lips and soft, ...

One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

With Girl’s Generation’s bubbly song “Snowy Wish” running in the background, a Thai girl with the YouTube ID onnbaby demonstrates how to pull off the “Korean flawless look.” “I have seen lots of ...