When assistant marketing professor Ying Zeng clipped a small plush doll—a cute, fox-like character from the Shanghai Disney Resort—to her handbag earlier this year, she didn’t expect it to spark so ...

Last year a giant Labubu Christmas tree was unveiled in Chengdu, China. (Photo by Yang Haiyong/VCG via Getty Images) If Labubu has been the story of 2025 then the elf-like figure might also be the ...

The videos all follow the same general pattern: A creator holding a box giddily explains what they’re hoping to find inside. After ripping the tab on the box open, they withdraw a sealed bag, which ...