In 2026, leadership isn’t about having the loudest vision or the boldest prediction. It’s about being the person who can ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Forbes contributors publish independent expert analyses and insights. I write about leadership and performance management. The most effective leaders don’t simply respond to the moment—they architect ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Many organizations' vision statements are too abstract, failing to guide daily decisions ...

Maintaining the status quo is an organizational death sentence. To prevent this, an organizational vision that communicates the leaders’ strategic intent and points to the direction in which the ...